Lee Morof's Real Estate Blog

Today’s home buyers are savvier about their buying options than ever before. They are able to research prices, browse listings, and investigate other important factors before even making the first call to a real estate agent. So professional photography and video can make the difference between your home getting a second look or getting skipped. In today’s blog post we’ll explore how professionally-shot aerial photos and videos can help you get your home sold that much quicker.

Buyers Love Having a Birds-Eye View

It’s increasingly likely that buyers will look for aerial photography to help them make their buying decisions. Just like professional ground-level photos of the home and property, and like the video tour that really gives that first-hand feel, aerial shots are something buyers like when evaluating properties.

People enjoy looking at aerial content because it gives them a new perspective. That helps them feel good about their choice to pursue a property. Plus, they take you seriously when you take marketing your property seriously using quality material.

Quality Material Makes Your Property Look Good

Professionals create quality products. They have the skills, tools, and professional eye to make your property and its best features look amazing. Quality marketing materials can even shorten sale time and raise the final list price, too.

Aerial footage is especially effective when topography, land features, and amenities are best displayed from above. Professional aerial shots can really enhance the overall impression of your property.

Professionals Are Certified

The use of unmanned aerial systems – what we commonly call “drones” – is becoming more frequent in the production of commercial photos and videos. But that doesn’t mean there aren’t issues.

Current Federal Aviation Administration regulation requires that UAS equipment be certified and operated by a certificated pilot when used for commercial purposes. This means that you can’t just buy a drone and take pictures to sell your house. You can’t pay your real estate agent to take them either, unless they also meet the FAA regulations. Hiring a certified operator can save you fines or even legal trouble down the road.

When you’re ready to take marketing your home to the next level, contact a reputable real estate agency to get started. Professionally shot aerial photos and videos can really make the difference for a prospective buyer when they make the list of “must-see” listings.

Small backyards are not the detriment that sellers seem to worry about. By putting in some work, any homeowner should be able to turn the smallest backyard into a selling feature by highlighting its assets.

Here are some surefire ways to change a cramped backyard into a cozy, outdoor paradise:

Invest In Size Appropriate Outdoor Furniture

Too many people with small backyards make the mistake of picking out patio furniture that is meant for a larger space. While this may not matter for the people living in the house, it will make a world of difference to anybody looking to buy.

Large furniture will make the yard look even smaller and cramped by comparison. Patio furniture is made in all shapes and sizes, and picking out smaller pieces to use in the backyard will make the space look larger and help play to its strengths.

Open Spaces Ignite The Imagination

Too many sellers go overboard in the staging process and end up with a result that has the exact opposite effect. While a fire pit or a water feature will add value to the home, in a small backyard these features can be cumbersome if they are all used simultaneously.

Focus on one or two signature areas, a seating area, water feature or barbeque are good examples, and keep the rest of the yard open and clear so that it looks larger and the buyers can imagine what they could do with the space. Many young couples are looking for a home to raise kids in and a clear backyard helps them visualize the space children have to play.

Treat The Backyard The Same As The Front

While curb appeal is important, it’s easy to forget that the same rules should apply to other outdoor areas of a house. Considering a yard is high on the list of criteria buyers look for in a new home, especially those starting a family, the backyard should be given the same treatment as the front yard.

Remove clutter, weed the gardens, trim the trees and put away any toys, tools or grills that are not part of the staging to keep visitors’ eyes drawn to the actual yard and not lingering away to something unsightly that wasn’t cleaned up.

With enough work and imagination, there are ways to make any perceived drawback into a selling point. Any real estate professional will be able to look through your home and help identify trouble areas and how to fix them.

Curb appeal, or how your home looks from the street, is an essential part of preparing to sell your house. It’s also where comparison with your neighbors’ homes is inescapable which poses a problem if you’re both on the market. Read on for five ways to boost your own curb appeal.

Open Up: Garage Doors With Impact

In most homes, the external facade is taken up largely by the garage door which means it’s a big influence on how people see your home. Embrace that. Style your garage door to suit your home, touch up the paint or trim, or even do a full overhaul with a brand-new door.

Balance Out: The Appeal Of Symmetry

Not only is a symmetrical design visually appealing, it’s also quick and easy to do. If your home doesn’t allow for large symmetrical designs because of its structure — if it has a garage on one side, for example — focus in on specific elements. Consider the front door, maybe, where fixtures are easier and cheaper to update.

Sit Back: Inviting Outdoor Seating

A great way to attract buyers is to think like them and what search-weary buyer doesn’t enjoy a moment to relax? Arrange an aesthetically pleasing seating area outside your home. It will become a welcoming space that can offer buyers the chance to sit down and dream about owning your home. A clear and attractive walkway is also very inviting, so be sure to spruce yours up or install a whole new one to, literally, lead buyers to your door.

Admire The Art: Accent With Outdoor Pieces

Put a little of your home’s personality out front to attract the interest of like-minded buyers. Weather-resistant art pieces are a great way to accent your lawn or entrance. Consider the welcoming sound of wind chimes, or a sculpture or two. Even birdbaths can provide simple but effective artistic highlights.

Look Critically: Get Outside Eyes

When you’re close to your home, it can be hard to view it as a buyer would in other words, critically. This is an essential step, though, in creating effective curb appeal. So, consider getting another person involved. Someone who can look at your home objectively and provide a clear assessment of your home’s strengths and weaknesses.

Speaking of outside eyes, don’t forget about your local real estate agent. Turn to us with questions, or for advice, at any time after all, we know what works in your neighborhood!

With the season of jack-o-lanterns and crunchy leaves under foot, there can’t help but be plenty of ways to integrate the loveliness of autumn into your home decorations. Whether you’re looking for a simple touch or a statement that will completely define a room, here are a few ideas for highlighting the best the fall has to offer.

Showcase a Seasonal Bouquet

A vase full of flowers can add a lot to any room in the house, but a great way to integrate the season outside with your home is to make a bouquet that will utilize the best of fall’s vegetation. Instead of opting for the usual bright colors, gather an array of colored leaves that strike your fancy and add a collection of branches to a vase that suits the purpose. If arranged right, this can be a striking and unique embellishment to your front entrance.

Carve Out a Candle Holder

An easy way to join the cooler weather with your inside atmosphere is to utilize the help of the season’s most familiar vegetable, the pumpkin. Instead of going for the typical Halloween carving, cut the top off of a small pumpkin, clear away all of the seeds and let it dry out. Once this is complete, you can put a candle in the pumpkin, and create a unique lighting look for your home. If you like it enough, you may want to consider doing it with several pumpkins for an even more festive display.

A Falling Light Fixture

Instead of making something from scratch, you might want to consider using the pieces you have in your home and switching them up to complement the changing season. If you happen to have a chandelier in your dining room and you also have kids who like to craft, have them put together some papier-mâché leaves and pumpkins so you can hang them decoratively from the chandelier. While this is a look that will take more work, it will be a particularly striking way to illuminate your chandelier – and your dining area!

Adding some fall inspiration into the mix for your home decorating can be a great way to better enjoy the season and have some fun with your family. From a festive chandelier to a striking autumn bouquet, there are plenty of ways to become crafty for the fair season. If autumn is making you contemplate your neighborhood and your home, you may want to contact your local real estate agent for more information.

Curb appeal is often neglected by sellers. So much attention is spent getting the inside of a home cleaned up that the outside is left until last. This is a mistake. Landscaping and gardens are the first things a prospective buyer sees. Following these tips ensures homes look their best and give a positive first impression.

Spruce Up Mulch

A fresh layer of mulch brings out the color in a garden and makes gardens look well-tended. Homes on the market in the spring, summer, or fall benefit from a fresh application of mulch prior to putting a home on the market.

Clean Up

Cluttered yards full of toys and tools are unattractive. Pick up any clutter and place it out of sight of prospective buyers.

Branches, leaves, and other debris are equally unsightly. Rake leaves and eliminate brush to give lawns a clean, manicured appeal. This is important year round.

Renting a power washer to clean driveways and walkways is also advisable. A clean driveway and gleaming walkways invite prospective buyers to picture themselves strolling through the yard.

Trim Grass And Shrubs

Overgrown grass and shrubs look unkempt. Take the time to cut the grass and sweep or blow the clippings off of driveways and walkways. Trim shrubs and trees to desired shape and height, and clean up all trimmings.

Don’t worry about trimming out of season. Well-manicured landscapes suggest that the rest of the house is equally well maintained.

Fresh Plantings

Add a little color in the garden to increase its appeal with some fresh flowers. A new planting ensures blooms look their best, especially against that new application of mulch.

Tend To All Garden Beds

This is the time to spruce up all garden beds. Remove weeds and trim up perennials to create a well-maintained appearance. Remove or trim back any plants that look dead or otherwise unhealthy.

Address Water Issues

Yards with fountains, faucets, pools, and irrigation systems require additional care. The time to fix issues is before the showing.

Resolve any issues with irrigation systems. Clean fountains and pools of algae and leaves. Fix leaky faucets as they suggest issues elsewhere with plumbing.

Fixing up the outside is just as important as a clean interior. Making gardens, lawns, and landscaping appear attractive and well maintained gives prospective buyers a positive first impression.

Don’t wait until the day of the showing. Start working on landscape staging a month before putting a home on the market. Call your trusted real estate agent today for more staging tips.

When it comes to real estate, putting your home in its best light is key when it comes to making the sale. While it may seem like you’re more limited with a home of a smaller scale, here are a few ways you can enhance what’s best and make a good impression on potential buyers.

Let There Be Ideal Light

If you’ve ever taken note of a room on a perfectly lit day or a downcast one, the difference in how lighting can impact a space is marked. When staging your small space, you’ll want to check the lighting of each room and make sure it ideally enhances the space it’s illuminating as few things can improve the look of a place like lighting. If you’re prepared to go all out, you may even want to install a swanky chandelier or lengthy light fixture in certain rooms as it can draw the eye up and lengthen the look of your space.

Brighten a Room with an Accent Wall

Homeowners often think that bright colors are a bad idea because they’re flashy and will minimize a space, but using a brilliant color on one wall of a room can actually maximize the look of your room and can serve as something memorable for viewers of your home. While you’ll want to make sure the color you choose isn’t garish and doesn’t completely overwhelm the eye, you’ll want to keep in mind that an accent wall works particularly well for enhancing a pint-sized bathroom.

Stand By a Statement Piece

It might seem like unique or off-the-wall furniture pieces will overtake the room in a small living space, but one statement piece can actually provide potential buyers of your home with a unique look that may instill an interest in your house and highlight it in a unique way. Instead of choosing multiple pieces that are bright or quirky, stick with one or two items per room that will stand out and make themselves known, but will still give off the living-style vibe that you’re going for.

Staging a small home can seem more complicated with less space, but there are great ways that you can highlight it to positive effect. While you may want to consider an accent wall or lighting that will effectively illuminate the room, if you’re interested in more tips for small home staging, you may want to contact a local real estate agent for more information.

With all of the time and money that can go into moving, spending money on one more thing can seem like a bank account drain. However, when it comes to selling your home, investing in a professional photographer can mean the difference between getting a buyer and making a sale you’ll be proud of. If you want to get the deal your house deserves, you might want to consider the skills of a professional who will make your house look like someone’s dream home.

“Lighting” Up Your House

If you’ve ever noticed how dull a room can look when it’s cloudy outside, you’ll quickly realize how important the right lighting can be in complimenting the appearance of your house. A professional photographer will be able to determine what hours and what types of flash will work to highlight the rooms in your house the best. Not only that, they will go above and beyond what your smart phone can do to correct the issues that can impact a potentially perfect picture.

Capturing The Perfect Panorama

In the right light, it’s possible that you’ll be able to get some great pictures of your house on your own, but a photographer will be able to go beyond that. It’s a proven fact that people are most often lured in by façade photos when searching for homes online, and it’s these the right photographer will be able to perfect. By using a professional who understands what size of lens to use to compliment your home, your photos will easily optimize the way your home looks.

Diving Into The Details With Expertise

Beyond the panorama shots that might convince a potential buyer into considering your house for their next home, a professional photographer may be able to hone in on details that differentiate your house from the rest. With their keen, curious eye, they’ll not only notice intricate details, they’ll be able to highlight them in a way that makes them look interesting, expert and one-of-a-kind. They’ll also be able to beautifully capture the special features that you love about your home!

It can be tempting to be cost effective when it comes to showcasing your home, but just like wedding photographs, you don’t want to skimp on real estate images. If you’re interested in learning more about positive ways you can highlight your home, you should contact your local real estate professional for more information.

Curb appeal is important in the home sales process, and this is because it will impact the overall first impression that potential home buyers have about the property. Some homeowners can easily spend a small fortune and a considerable amount of time improving curb appeal, but others may be looking for faster and easier results. The good news is that boosting curb appeal is easy and affordable to do when these three tips are followed.s

Spruce Up The Front Door

The front door and patio area are focal points for those driving by the home, and this area receives even more scrutiny by those home buyers who walk up to the home to take a tour of the interior. Re-staining or re-painting the front door can be highly beneficial to dressing up the look of this focal area, and this can give the impression that the home is well-maintained and stylish. In addition, consider replacing the front door mat and hardware on the door for improved results and added aesthetic appeal.

Power Wash The Exterior Of The Home

Beautification efforts for the front of the home would not be complete without spending time cleaning up the space, and one of the best ways to clean the exterior of a property thoroughly is by power washing it. Power washing the exterior may include cleaning the exterior siding material of the home, the patio, the driveway, the sidewalk and even the fencing. This can give the entire area a fresher and more appealing look.

Add Color To The Flower Beds

Some homeowners may not have funds or time available to fully revamp the landscaping, but showing the flower beds some attention can pay off. After weeding the flower beds, add some fresh, brightly colored blooms to the area to dress up curb appeal. Homeowners can finish off the look by spreading a new layer of mulch across the flower beds after the flowers have been planted.

Curb appeal is vital to selling a home quickly and for top dollar. Enhancing curb appeal can cost a small fortune and could take weeks to do, but even these small and affordable efforts can give homeowners great results with minimal time and money required. Homeowners who are thinking about selling their property soon can contact a real estate professional for personal assistance with their staging and home improvement efforts.

When you are preparing to list your home for sale, you may take various steps to stage the interior so that it is appealing to a potential buyer. In addition to various steps you may take with staging the interior, you want to pay attention to your yard as well. During the spring months, many yards look fresh and vibrant, but they also need some extra care in order to boost curb appeal and make a great first impression on buyers.

Focus On Your Flower Beds

Whether you have one small flower bed or several sprawling areas of beds, you should ensure that all of the vegetation looks fresh and tidy. Trim bushes, and add bright spring annuals to brighten up the space. Pull weeds, and add a layer of fresh mulch to your flower beds to give them a finished, well-maintained look.

Keep The Lawn Neat And Tidy

During the spring months, your lawn may revive from its dormant winter state, and you may find it growing rapidly. The green hue of a spring lawn can have a powerful benefit to curb appeal, but you want to keep the lawn trimmed and edged regularly to give it a manicured appearance. This can also minimize the impact of the look of weeds that may occasionally crop up throughout the spring months.

Pay Attention To Your Patio And Entryway

While your vegetation will require some effort to maintain while you list your home, you do not want to overlook your patio and entryway. These are often visible from the street, and they will be viewed up-close when buyers tour your home. Ensure that the area is clean, and power wash it if necessary. Consider updating front door hardware and the entry mat if they appear worn or dated. You may also need to sweep these areas regularly while your home is listed for sale.

Staging your property can help you to sell your property more quickly and for top dollar, but your staging efforts should not be focused entirely on the interior of your home. Your landscaping also requires extra effort when you are getting your home ready to sell, and these tips can all help you to spruce up your landscaping with beautiful results. You may seek more customized information tailored to your property when you speak with a real estate agent about listing your home.

Today’s home buyers are savvier about their buying options than ever before. They are able to research prices, browse listings, and investigate other important factors before even making the first call to a real estate agent. So professional photography and video can make the difference between your home getting a second look or getting skipped. In today’s blog post we’ll explore how professionally-shot aerial photos and videos can help you get your home sold that much quicker.

Buyers Love Having a Birds-Eye View

It’s increasingly likely that buyers will look for aerial photography to help them make their buying decisions. Just like professional ground-level photos of the home and property, and like the video tour that really gives that first-hand feel, aerial shots are something buyers like when evaluating properties.

People enjoy looking at aerial content because it gives them a new perspective. That helps them feel good about their choice to pursue a property. Plus, they take you seriously when you take marketing your property seriously using quality material.

Quality Material Makes Your Property Look Good

Professionals create quality products. They have the skills, tools, and professional eye to make your property and its best features look amazing. Quality marketing materials can even shorten sale time and raise the final list price, too.

Aerial footage is especially effective when topography, land features, and amenities are best displayed from above. Professional aerial shots can really enhance the overall impression of your property.

Professionals Are Certified

The use of unmanned aerial systems – what we commonly call “drones” – is becoming more frequent in the production of commercial photos and videos. But that doesn’t mean there aren’t issues.

Current Federal Aviation Administration regulation requires that UAS equipment be certified and operated by a certificated pilot when used for commercial purposes. This means that you can’t just buy a drone and take pictures to sell your house. You can’t pay your real estate agent to take them either, unless they also meet the FAA regulations. Hiring a certified operator can save you fines or even legal trouble down the road.

When you’re ready to take marketing your home to the next level, contact a reputable real estate agency to get started. Professionally shot aerial photos and videos can really make the difference for a prospective buyer when they make the list of “must-see” listings.