Slow Markets and Southeast Michigan Real Estate: Bringing Them Together for the Sale

Posted in Southeast Michigan Real Estate by Michigan Real Estate Expert on September 12th, 2010

Today’s slow Southeast Michigan real estate market is a hard place to sell homes. However, the fact remains that homes are still being bought and sold.  Buyers are out there; you just have to attract them to your home.

Here are a few tips for getting homes sold in a slow Southeast Michigan real estate market:

Prepare for the Sale
Your home needs to stand out from the rest. Give it a lot of sparkle and shine:

  • Make minor repairs:  Patch holes, fix faucets and replace cracked tiles.
  • Clean inside and out:  No cobwebs, dirty carpets, worn rugs or smelly odors.
  • Check your curb appeal:  Mow the lawn, plant flowers, trim bushes, etc.
  • Remove clutter and de-personalize:  If it isn’t essential, pack it up or get rid of it.
  • Straighten your cabinets and closets:  Buyers will open them; make sure they’re nice and neat.

Stage Your Home
Hire a professional home stager or read informational home staging articles on doing it yourself. Here are a few quick tips:

  • Carefully choose your window coverings.
  • Tie new bathroom towels with ribbons for a “finished” bathroom look.
  • Use color psychology.
  • Bring in plants.

Use Good Marketing Techniques
A strong marketing campaign is a must.  A few techniques you want to be sure you or your agent includes in your marketing campaign are:

  • Take photographs with good lighting that show off the positive aspects of your home.
  • Create a virtual tour that showcases both the inside and outside of your home.
  • Display the photos and virtual tour on as many real estate websites as possible.

Selling homes isn’t a quick or easy endeavor. Especially now, aggressive marketers are the winners. Taking the time to clean and stage your home, as well as create a wide-reaching marketing campaign, can get that for sale sign taken down for good.

If you’d like to sell your Southeast Michigan real estate, let me create a strong, wide-reaching marketing campaign to get your home sold.   Give me a call today at 248-514-2640 or email me at

Lee Morof sells North Woodward Homes in Oakland County Michigan RE/MAX Showcase Homes

Lee Morof
Associate Broker/Attorney
RE/MAX Showcase Homes
Birmingham, Michigan
Call:  248-514-2640

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