Bloomfield Hills Real Estate: How to Attract High-End Buyers

Posted in Bloomfield Hills Real Estate by Michigan Real Estate Expert on August 31st, 2009

There’s at least one good thing about the drop in the dollar and it’s boosting the real estate market.  Many high-end Europeans are now looking toward the U.S. for a vacation home or permanent resident, and that could mean big hope for your Bloomfield Hills real estate in Southeast Michigan.  However, this also means a different way of selling. 

Stage a Benefit
No open house for high-end buyers.  Host an event instead – maybe even a benefit dinner for a worthy charity.  Let people come and view the property, but give them an avenue to mix and mingle as well.  In addition, they get to see how the house handles a bunch of guests.

Showcase a Chef
If you have a gourmet kitchen (or two), check with chefs that would like to showcase their cooking abilities.  This creates an entire “house-buying” experience for your guests.  Again, they see what that featured kitchen can handle as well as being able to enjoy the culinary arts of a professional chef

Host a Private Tour
If your Bloomfield Hills real estate has beautiful gardens and a large landscape, add a private concert or tour of the gardens.  A wine cellar and large sitting rooms can turn the event into a stylish wine tasting event

The biggest trick in attracting high-end buyers is showing off the house’s best features.  If the event is hosted at night, you can show how attractive the home is with an overall “candlelight” appearance.  You might even go so far as to set the time for when the sky is at its best and frames the home just right.

First impressions are everything, so pull out all the stops.  Don’t let any great feature go undiscovered, from indoor swimming pools to music rooms and manly dens.  Let your Bloomfield Hills real estate shine!

If you’re getting ready to put a high-end home on the market, I can help.  Call me at 248-514-2640 or email me at for more information.

Lee Morof
RE/MAX Showcase Homes
Birmingham, Michigan
Call:  248-514-2640

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