Selling Your House? Three Ways You Can Easily Scare Buyers off – and How to Avoid These Mistakes

Posted in Home Seller Tips by Michigan Real Estate Expert on October 29th, 2014

Selling Your House? Three Ways You Can Easily Scare Buyers off - and How to Avoid These MistakesAre you selling your house or condo? Once you place your home up for sale you’ll start to receive interest from prospective buyers, many of whom you’ll meet in person and invite in to take a look around. In order to ensure your sale goes smoothly you’ll want to avoid making any slip-ups that can spook the buyer and cause them to drop their interest in your listing.

Let’s take a quick look at three ways that you can scare buyers off and how to avoid finding yourself in these circumstances.

Pricing Your Home Too High

One of the biggest mistakes made by home sellers is setting the initial listing price too high. If your price is significantly higher than those of similar homes in the local area, you’ll find that buyers will be hesitant to make an offer as they are worried about a lengthy negotiation process.

Instead, aim to have your home priced fairly from day one and you’ll find that you receive far more interest.

Being Pushy Or Overbearing During The Sale

Selling a home will require a lot of personal interaction between you and the home buyer, and it’s important to make them feel welcome and to build a rapport with them. The last thing you’ll want to do is to come off as pushy or overbearing, which can sour your negotiations and cause the buyer to decide they may want to work with someone a little more friendly.

Neglecting Important Maintenance Or Renovations

Finally, if you’ve neglected any sort of major home maintenance or if your home has significant damage in an area you may end up scaring the buyer off if these issues are uncovered during a home inspection. As part of the final due diligence process, your buyer will have the home inspected at least once from top to bottom looking for any possible issues that they may inherit after buying the home.

If the inspection was to uncover a structural problem like a crack in the foundation, at best you can expect that the buyer will expect a significant discount on the home and at worst they’ll walk away from the deal.

If you’re serious about selling your home, one of the best ways to ensure that your relations with buyers go well is to have a professional real estate agent represent you during the selling process. When you’re ready to sell your home, contact your local real estate agent to arrange consultation where they can explain how home selling works and what you can expect.

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Three Reasons Why Setting Your Listing Price is the Most Important Aspect of the Home Sales Process

Posted in Home Seller Tips by Michigan Real Estate Expert on October 22nd, 2014

Three Reasons Why Setting Your Listing Price is the Most Important Aspect of the Home Sales ProcessHave you decided to sell your home, perhaps to make an upgrade to a newer, larger house? Whatever your reasons for selling, you’ll have a number of decisions to make as you craft your listing and begin receiving offers from buyers but few are as important as your initial selling price.

Let’s take a look at three reasons why setting your listing price is the most important factor in your home sale.

Reason #1: You Can Scare Off Potential Buyers With A High Price

You’ll receive the majority of your buyer interest in the first few days and weeks after you place your home up for sale, so it’s critical that your price isn’t set so high that it scares a number of buyers off.

While some sellers believe that it’s better to price high and let buyers submit lower offers, this can actually work against you. It’s better to have your home priced fairly from the beginning as you can always refuse offers that you deem are too low.

Reason #2: Your Price Directly Impacts How Long Your Sale Will Take

If you’re interested in seeing your home sell quickly it’s going to be in your best interest to have it priced competitively. Buyers will be shopping around for similar homes in your community and if there are other listings with lower prices on the market you may find it takes you a while to get your home sold.

Also, if you do find a buyer that is interested they’ll likely try to enter into price negotiations with you which can extend the length of the sale by a week or more as you go back and forth to reach an agreement.

Reason #3: A Low Price Means Leaving Money On The Table

While pricing too high can cause issues with your sale, pricing your home too low isn’t going to benefit you either. While you’ll likely find that you receive a high number of offers very quickly, you’ll end up leaving some of your home equity on the table – equity that you could easily have realized as buyers would have been willing to pay the difference.

Remember – the best way to ensure your home is priced competitively is to have it valued by a real estate professional. Contact your local real estate agent when you’re ready to sell your home and they’ll be able to determine the true value of your home.

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You’re Not Just Selling a House: How to Promote the Local Community and Lifestyle to Potential Buyers

Posted in Home Seller Tips by Michigan Real Estate Expert on October 15th, 2014

You're Not Just Selling a House: How to Promote the Local Community and Lifestyle to Potential BuyersHave you listed your home up for sale? If so, you’ve likely spent a lot of time crafting your listing and highlighting the many features of your home and property – but have you focused on the community around your home as well?

Let’s take a look at a few ways that you can promote the qualities of your local neighborhood as you’re working to convince a buyer that purchasing your home is a great decision.

Give Your Buyers The A Tour Of The Neighborhood

After your listing goes live it won’t be long before potential buyers and their agents are calling to set up viewings so they can see what your home looks like in person.

When a buyer tours your home, offer to spend a few minutes giving them a quick tour of the local community as well. Have a quick route determined beforehand which takes you past schools, medical facilities and other amenities that will help to reinforce that your area is a great one to live in.

Highlight Local Community Centers And Parks

Do you have a community center, fitness center or large park nearby? If so you’ll definitely want to ensure that your buyer knows about these – especially if you’re selling your home to a family with children.

Modern buyers are very appreciative of green space and local cultural amenities as in many areas they’re becoming a bit harder to find. Point out just how close those local running trails are or how the recreation center is just a short jog away.

Have A List Of Local Restaurants And Shops Handy

Whether you live in the suburbs or the downtown core of your city, it’s likely that you have a number of restaurants, cafés and shops nearby. Consider making a quick list of these, highlighting any favorites or popular spots that are well-known to everyone who lives in the area.

Virtually everyone likes to dine out on occasion, and many buyers will prefer to live in a community that has what they need within a short drive.

If you’re unsure of what community features you should be telling potential buyers about, be sure to ask your real estate agent as they have been through the selling process numerous times before and will know how to market the community around your home.

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Selling to Millennials: Three High-Tech Upgrades That Will Increase Your Home’s Appeal to Young Buyers

Posted in Home Seller Tips by Michigan Real Estate Expert on September 25th, 2014

Selling to Millennials: Three High-Tech Upgrades That Will Increase Your Home's Appeal to Young BuyersMillennials are finally starting to enter the real estate market after delaying home purchases for several years. With a completely new client base looking for homes, it is time to start making your home more appealing to these young buyers.

Millennials are used to using high-tech gadgets every day, so they are going to desire these things in their new home. While there are several high-tech upgrades you can make on your home, these three will appeal the most to young homebuyers.

Keyless Entry: Security for the New Millennium

Keyless entry doors are becoming a popular way of keeping a home secure while adding that great “wow” factor. These keyless entry systems mean there’ll be no more fumbling for keys when all you want to do is get in the door. It may seem like something out of a sci-fi film, but several companies have mastered the art of keyless entry doors that you can use in your home today.

The door automatically locks when it is shut, and you will need the correct fingerprint to unlock the door. If you could show off a keyless entry system at your open house, you would immediately pique the interest of every young buyer interested in technology.

A Home Security System is a Great Practical Addition

A high-tech home security system will certainly make your home more appealing to young buyers, who may even be thinking about having children in the near future. No matter how safe your neighborhood is, everyone is always looking to feel more secure at home. Placing a few security cameras around the exterior of your home will allow you to know what is happening outside at all times, and buyers will love having that peace of mind.

Home Energy Monitor: For the Eco-Conscious Generation

Young people are extremely conscious of the environment, so they would love seeing a home energy monitor when shopping for a new home. A home energy monitor is able to track the energy use of every aspect of your home.

If you think your air conditioner is not running efficiently, a home energy monitor can tell you whether or not you’re right. Since young people know about the dangers of improper energy use, they will want to make the home as efficient as possible.

Millennials are slowly entering the real estate market, and although they are starting to look at homes, you’ll face a lot of competition from other homeowners looking to pass properties onto this new generation. These three upgrades will increase your home’s value and make it more appealing to Millennial buyers. For more information about selling your home, contact a trusted real estate professional today.

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Selling Tips: Four Surefire Ways to Irritate Potential Buyers and How to Avoid These Costly Mistakes

Posted in Home Seller Tips by Michigan Real Estate Expert on August 19th, 2014

Selling Tips: Four Surefire Ways to Irritate Potential Buyers and How to Avoid These Costly MistakesIrritating any potential buyers is the last thing you want to do when selling a house because it is can be a challenging and sometimes lengthy process.

The buyer is going to have a wide array of options when deciding on a new home, so they have no problem going somewhere else if they see something they do not like.

While there are a plethora of ways for a seller to irritate a potential home buyer, these are the four most common – and most costly.

Pricing The House Too High

There is nothing worse you can do when trying to sell a home than pricing it too high. While you may think that it gives you room for the buyer to counter at a lower price, they are more likely to simply ignore your listing entirely even if the home is a good fit. The best way to keep this from happening is by pricing your home in the same price range as the rest of the neighborhood.

Not Making Home Repairs

Buyers are going to be immediately turned off if they walk into the home and see a state of disrepair. Not taking the time to make small visible fixes is going to make the buyer think that the house is going to have major issues. Taking the time to get the house in great shape before showing it at an open house will ensure the house sells faster.

Leaving Your Stuff Everywhere

Buyers want to feel like they could move into the house as soon as the purchase is finalized. They also want to envision themselves living in the home, and this is almost impossible if you have your personal items throughout the house. This is more difficult to pull off when selling a home you are currently living in, but it is best to stage the home with as few personal items as possible.

Getting Emotionally Invested

While you may have lived in your house for years, you have to drop any emotional attachment to the home the second it hits the market. You can’t take it personally if the buyer wants to make a major change to the house after the purchase. Their idea of a perfect home is not going to be the same as yours. The best way to make sure you do not insult the buyer when they bring up their vision of the home is by letting your agent handle home viewings. If you have become too attached to your home or are guilty of any of the other three things on this list, then you make sure they are corrected before your next open house.

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