Royal Oak Michigan Homes for Sale: Market Your Home With Dazzling Descriptions

Posted in Royal Oak Michigan Homes for Sale by Michigan Real Estate Expert on July 23rd, 2012

A powerful listing description, whether used in MLS, home magazines, websites or flyers, pulls in buyers and gets your Royal Oak Michigan home for sale by owner in Oakland County, Michigan, sold faster.

To stand out, a description of your home must be well crafted and contain elements that attract buyers and elicit an emotional response. The best description paints a picture about your home that makes potential buyers want to jump in their cars and drive right over.

Here are four tips to help you write a dazzling description about your Royal Oak Michigan home for sale by owner:

1. Brainstorm: What was it about your home that made you want to buy it? What do visitors to your home always comment on? Maybe it’s the park-like backyard with the multitude of mature shade trees. Perhaps it’s your mastermind bedroom suite or the gourmet kitchen. It could be the cozy character and unique architecture of your home. Or it could simply be a bargain in a great neighborhood.

2. Choose two features: When writing your description, don’t try to do too much.  Any type of advertisement is most effective when it centers on one or two primary characteristics. Limiting your focus to two characteristics also helps with the space restrictions you have to work within the MLS, home magazine, website and flyer.

3. Talk about the benefits. This is a hard thing to do. It’s much easier to focus on features.  But it’s worth the few extra minutes of brain power it’ll take you. My tip for figuring out how to write about benefits is to mention the feature and then write something about the benefit of that feature.  For example:

Feature: Deck
Benefit:  Enjoy fun barbecues all summer long on your deck.

Feature:  Lawn maintenance included
Benefit:  Sell your lawn mower.

Remember, write about the benefits of only those top two characteristics you’ve previously chosen.

4. Make it emotional. Speak to the heart of your potential buyers. People buy homes because they want a place where they can live, laugh and love. Paint a picture with your words:  “Enjoy your fireplace-warmed family room, large enough to entertain family and friends.”

If you’d like help writing a great description for your Royal Oak Michigan home for sale by owner, or would like additional marketing tips to get your home sold, I can help. Give me a call today at 248-514-2640 or email me at

Lee Morof
Associate Broker/Certified Distressed Property Expert/Attorney  
RE/MAX Showcase Homes, Birmingham, Michigan

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